Established in 1967 with a rebellious determination and a sole purpose to offer designer eyewear at a revolutionary price.

‘We believe that people should wear glasses because they want to, not because they have to’

As one of the new wave of self-governing opticians, the creative spirit and personality of our clients has always motivated us to provide the exceptional, the individual and – above all – the wearable. Based in the heart of Lahore’s for over FIFTY years, we offer an outstanding range of services and a personal approach.

‘We believe that people should wear glasses because they want to, not because they have to’

Drawing on our wealth of design knowledge, we can match the personality of any client. Our customers importantly value our attention to detail and visual sensibility, our sense of dignity and balance. Specialists in vintage, custom and modified eyewear, we have iconic and innovative frames for every look. Our collections are obtained from leading designers around the world.

And of course, we are one of DHA-Lahore’s most well-respected opticians and offer a truly excellent optical service, including full eye examinations, contact lens fitting, and great aftercare.